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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of Real Estate Agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of Real Estate Agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other Real Estate Agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of Real Estate Agents is the best way to determine the right selling price for your home. A team of Real Estate Agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of Real Estate Agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of Real Estate Agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

See Why Our Clients Love Us

Testimonials

"I have used Phillip for two home sells and one home purchase over the years! He is so easy to work with! He goes the extra mile to ensure your home is creatively marketed in every way! He is no nonsense, straight forward, and a person you can trust! I highly recommend Phillip for your home buying and selling needs! My last home was priced right and on the market for just 10 days! I would use him again if I were still in state!"
"I have used Phillip for two home sells and one home purchase over the years! He is so easy to work with! He goes the extra mile to ensure your home is creatively marketed in every way! He is no nonsense, straight forward, and a person you can trust! I highly recommend Phillip for your home buying and selling needs! My last home was priced right and on the market for just 10 days! I would use him again if I were still in state!"
Lorie W.
"Phillip is experienced, knowledgeable, easy to work with and knows the Raleigh market. We highly recommend working with Phillip and his team. He is reliable and definitely goes the extra mile."
"Phillip is experienced, knowledgeable, easy to work with and knows the Raleigh market. We highly recommend working with Phillip and his team. He is reliable and definitely goes the extra mile."
Shelly W.
"I recently had a pleasure of working with Mr. Philip Johnson in buying a home, and I cannot recommend him highly enough. From start to finish, the experience was seamless and stress-free, and I attribute much of that to Mr. Johnson's expertise and professionalism. From the very first meeting, he was extremely knowledgeable about the local real estate market, and he was always available to answer any questions I had and was incredibly responsive throughout the entire process. Mr. Johnson is an exceptional realtor who truly cares about his clients and goes above and beyond to ensure their success. If you are looking for a knowledgeable, professional, and dedicated realtor to help you buy or sell a home, look no further than Mr. Philip Johnson."
"I recently had a pleasure of working with Mr. Philip Johnson in buying a home, and I cannot recommend him highly enough. From start to finish, the experience was seamless and stress-free, and I attribute much of that to Mr. Johnson's expertise and professionalism. From the very first meeting, he was extremely knowledgeable about the local real estate market, and he was always available to answer any questions I had and was incredibly responsive throughout the entire process. Mr. Johnson is an exceptional realtor who truly cares about his clients and goes above and beyond to ensure their success. If you are looking for a knowledgeable, professional, and dedicated realtor to help you buy or sell a home, look no further than Mr. Philip Johnson."
Grace K.
"Phillip was there from start to finish. His vision for prime opportunity and keen eye for detail make all the difference for the best buying experience. He’s also the friendliest and most caring realtor you’ll meet in today’s market place. Phillip is a real difference maker."
"Phillip was there from start to finish. His vision for prime opportunity and keen eye for detail make all the difference for the best buying experience. He’s also the friendliest and most caring realtor you’ll meet in today’s market place. Phillip is a real difference maker."
Teresa W.
"My wife, Kathy and I began our search to relocate to the Raleigh area over a year ago. Philip has been with us every step of the journey. He took the time to understand us and our needs. His knowledge of the area was exceptional. We spent many hour hours with Phillip visiting homes and neighborhoods. After each visit we reviewed and refined our search for the next visit. Phillip would then have a new visit planned for us, always displaying patience and guidance. When we found our home, Phillip handled the negotiations professionally and successfully. He was present for all walkthroughs, inspections and orientations, making sure all was completed to our (and his) satisfaction. After closing Phillip came to the house to make sure all was well and we were settling in. We could have not this without Phillip at our side. From our hearts we thank you Phillip."
"My wife, Kathy and I began our search to relocate to the Raleigh area over a year ago. Philip has been with us every step of the journey. He took the time to understand us and our needs. His knowledge of the area was exceptional. We spent many hour hours with Phillip visiting homes and neighborhoods. After each visit we reviewed and refined our search for the next visit. Phillip would then have a new visit planned for us, always displaying patience and guidance. When we found our home, Phillip handled the negotiations professionally and successfully. He was present for all walkthroughs, inspections and orientations, making sure all was completed to our (and his) satisfaction. After closing Phillip came to the house to make sure all was well and we were settling in. We could have not this without Phillip at our side. From our hearts we thank you Phillip."
Anthony F.
"Phillip Johnson Group - eXp Realty was recommended to me during an unexpected new move to the Raleigh area in 2020. From the start I was impressed with the personal help that was provided to me consistently throughout the process; every step is throughly explained and worked out with ease. If you're looking for a home in the Raleigh area, it's truly a testament that care and client service is alive and well with Phillip Johnson Group-eXp Realty. Thank you Phil."
"Phillip Johnson Group - eXp Realty was recommended to me during an unexpected new move to the Raleigh area in 2020. From the start I was impressed with the personal help that was provided to me consistently throughout the process; every step is throughly explained and worked out with ease. If you're looking for a home in the Raleigh area, it's truly a testament that care and client service is alive and well with Phillip Johnson Group-eXp Realty. Thank you Phil."
Dee B.
"I am active-duty military and was looking for a home in the Raleigh area for over a year before I started working with Phillip. Pretty much as soon as I started working with him my job moved me out of state for training multiple times. Although I wasn’t in Raleigh that didn’t stop Phillip from sending me listings every day and staying in constant communication with me. Even though I was away I felt like I had someone back home that was truly looking out for my best interest and dedicated to finding me and my children our dream home. He made the entire process easy and stress-free. From knowing connections all over the triangle for the loan process, inspections and repairs, down to the closing, everything felt easy. The house I ended up getting was on the market for 30 minutes when he called me. We were at the house shortly after that and had put a bid on it within an hour. Without his guidance and constant dedication I would still be mindlessly searching for a home on Zillow or Open Door. Realtors are a dime a dozen this day in age, but you’re not getting just a realtor when you work with Phillip, You’re getting a professional, an expert in his field, someone who will fight for you and not give up! You’re getting a friend."
"I am active-duty military and was looking for a home in the Raleigh area for over a year before I started working with Phillip. Pretty much as soon as I started working with him my job moved me out of state for training multiple times. Although I wasn’t in Raleigh that didn’t stop Phillip from sending me listings every day and staying in constant communication with me. Even though I was away I felt like I had someone back home that was truly looking out for my best interest and dedicated to finding me and my children our dream home. He made the entire process easy and stress-free. From knowing connections all over the triangle for the loan process, inspections and repairs, down to the closing, everything felt easy. The house I ended up getting was on the market for 30 minutes when he called me. We were at the house shortly after that and had put a bid on it within an hour. Without his guidance and constant dedication I would still be mindlessly searching for a home on Zillow or Open Door. Realtors are a dime a dozen this day in age, but you’re not getting just a realtor when you work with Phillip, You’re getting a professional, an expert in his field, someone who will fight for you and not give up! You’re getting a friend."
Candace B.
"I strongly recommend Phillip Johnson for all of your real estate needs. His professionalism and expertise made the process of selling my home a breeze. Not only did he sell our home over list price, he did so in only a few short hours. Going forward, my wife and I will being using Phillip for all of our real estate needs!"
"I strongly recommend Phillip Johnson for all of your real estate needs. His professionalism and expertise made the process of selling my home a breeze. Not only did he sell our home over list price, he did so in only a few short hours. Going forward, my wife and I will being using Phillip for all of our real estate needs!"
Peyton R.
"Phillip Johnson is passionate about what he does. He is patient and wants the best for his clients. He puts his clients best interest before anything else. If you are looking for a realtor who is honest, compassionate and has integrity, then Phillip Johnson is the realtor for you!"
"Phillip Johnson is passionate about what he does. He is patient and wants the best for his clients. He puts his clients best interest before anything else. If you are looking for a realtor who is honest, compassionate and has integrity, then Phillip Johnson is the realtor for you!"
Felicia S.
"Phillip and his team, including Kerri Smith, did an outstanding job of helping me to navigate the process of selling and buying my homes. They kept me updated about delays in the process and helped me to understand and address the challenges."
"Phillip and his team, including Kerri Smith, did an outstanding job of helping me to navigate the process of selling and buying my homes. They kept me updated about delays in the process and helped me to understand and address the challenges."
Latonja I.

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